OLD Media Moves

Barnako: CNBC could begin podcasting soon

August 30, 2006

MarketWatch.com’s Frank Barnako writes on his blog that business cable network CNBC could begin podcasting soon.

Frank BarnakoBarnako wrote, “It may be just a matter of days until CNBC-TV begins podcasting some of its US programming.

“The cable network’s Asian and European units have already taken their first steps. Europe posted eight interviews produced at the Cannes Advertising Festival, and CNBC Asia says it is offering replays of ‘CEO Call’, ‘The CNBC Conversation,’ and other segments. The effort looks kind of half-hearted so far. ‘CEO Call’ doesn’t seem to have anything available. The one ‘Conversation’ is almost a month old.

“But there seems to at least be interest. CNBC’s Asia-Pacific senior vice president, Cynthia Owens, said podcasts are a way for the network to ‘reach our viewers where they want CNBC.'”

Read more here.

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