Yahoo Sports connects fans to the sports and fantasy games they love most, providing personalized quality content and superior fan experiences every day.
Responsibilities:
- Manage, ideate and program for Yahoo Sports’ social media channels: Twitter, Instagram, TikTok, Snapchat, YouTube, Facebook
- Conceptualize and execute original content and live streaming ideas for social platforms.
- Grow Yahoo Sports’ social handles via content and community building and proactively pitch opportunities for growth.
- Post breaking news and UGC/original content around live events on multiple social platforms.
- Stay up to date on current industry trends, evolving strategies and works constantly with editorial and video teams on ensuring all types of social content are following current best practices
- Ideate unique call-to-action campaigns or other creative strategies to promote content and engage with users on social platforms
- Identify sports stories to pitch to editorial and existing social media team
- Weekly and monthly reporting on all social analytics and using data to make decisions and recommendations on content.
- Work in lockstep with Yahoo Sports’ creative team to build out proactive and on-the-fly static and video content.
Skills:
- Deep understanding of sports/social media platforms with experience programming on all major platforms (scheduling posts, programming video, content promotion, etc.)
- Expert knowledge of all social media platforms and an understanding of crafting stories in an interesting way that grabs attention and has the ability to go viral on the internet
- Strong editorial judgment and deep knowledge of all sports – specifically: NFL, college football, NBA, WNBA, MLB, college basketball.
- A creative thinker that has the ability to move quickly and capitalize on breaking news stories and live sporting events
- A proven track record of creating content that grows a sports brand’s social media accounts
- Strong understanding of key social metrics and how to optimize content based on those metrics
- Ability to identify static and video content that resonates on specific social platforms
- Strong writing skills, grammar, communication skills and an understanding of the “tone” of the internet.
- Ability to produce/edit video and create graphics for social platforms using Adobe Creative Suite a plus.
You Also Should Be:
- 3-5 years programming social content or “owning” a social account for a sports social media brand
- A team player and go-getter who can multitask and work across multiple groups to partner and collaborate on multiple initiatives
- A huge fan obsessed with all things sports, social media and internet trends.
- Someone who enjoys engaging with the social audience and loves to build the conversation around our content
- Someone who can work a flexible schedule in accordance with sports breaking news and live sporting events. Weekend and evening shifts are required.
The compensation for this position ranges from $56,250.00 – $117,500.00/yr and will vary depending on factors such as your location, skills and experience.
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