Journo Jobs

WSJ seeks a social media editor

December 18, 2021

Posted by Chris Roush

The Wall Street Journal is looking for a Social Media Editor who will focus on evening or weekend audiences.

You will have a passion for social storytelling and ensure that breaking news, features and exclusives are delivered effectively across social channels while endeavoring to amplify these stories in novel ways.

You will help define the WSJ’s social voice and sensibility, while coordinating coverage — from political news and disasters to market-moving reports and scoops — across these channels. You should be comfortable publishing to an audience of millions that includes both longtime readers and those encountering the Journal for the first time.

You should have broad knowledge of social-media platforms, with a particular focus on Facebook and Twitter, and a knack for finding ways to optimize content off-platform in the moments between intense news cycles.

You will work closely with mobile and homepage editors to create strong, clear and accurate language in social posts. You will also collaborate with senior coverage editors and audience editors to craft off-platform plans for our journalism and shepherd stories from concept to final execution.

Night and weekend work may be required. You will report to the Off-Platform editor. You will likely start this position remotely but eventually be based in our New York office.

You Will:

-Execute WSJ’s core social-media strategy

-Handle all duties associated with the day-to-day publishing of WSJ content off-platform, including Facebook, Twitter, LinkedIn and Instagram

-Write and edit social-media posts with the utmost deference to our journalism, ensuring accuracy and clarity above all else

-Maintain the WSJ voice in headlines and share text, applying audience insights across platforms

-Plan and implement the resurfacing of social media posts using an analytics-based approach

-Coordinate with stakeholders across newsroom, product and audience teams to optimize content across all of the platforms where we publish

-Coordinate with colleagues in Europe and Asia to ensure smooth transitions in social publishing

-Experiment with emerging platforms and regularly collaborate with our vertical storytelling editors on packages, including Instagram Stories and Google Web Stories

-Work with colleagues on the News Partnerships team to enhance our offerings on Apple News, Facebook News and elsewhere

-Support social media strategy in coverage areas

-Help news desks craft social language and procure social-friendly visuals

-Attend coverage planning meetings and identify stories with new

audience development potential

-Liaise between assigned coverage areas and the Data and Strategy teams to develop and implement off-platform promotion plans

You Have:

-At least 3-5 years of journalism experience with a social-media focus in a newsroom

-Superb news judgment and a clear understanding of WSJ’s publishing standards

-Poise dealing with fast-developing news; the ability to work with newsroom stakeholders to ensure careful yet quick delivery of stories off platform. Proven experience as a news editor, with a keen eye for detail and accuracy, is preferred.

-Comfort and confidence making publishing decisions independently, especially during off hours, and knowing when to ask for help in certain situations.

-Understanding of and familiarity with social-media publishing and analytics tools, including but not limited to SocialFlow, Adobe Analytics, CrowdTangle, PublishCheck and other relevant software or platforms

-Strong communication and organizational skills

-Experience publishing to visual-first platforms like Instagram and Snapchat, including script/caption writing and editing, is a plus

To apply, go here.

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