The Wall Street Journal’s CMO Today is looking for a reporter to cover marketers at a time of massive, tech-driven change for the industry.
Big brands and their would-be disruptors are chasing consumers from traditional TV to streaming video, promising to better reflect and embrace the diversity of their customers, learning to target ads without third-party cookies and other tracking tech they have long relied on, and getting politicized whether they want to or not. CMOs increasingly confront strategic questions. You will help cover their responses.
You should be capable of developing sources inside and around the key players, delivering scoops on the next big moves that could change marketing and, often enough, reverberate in the culture. You will generate both high-impact enterprise articles and closer-to-the-ground daily stories, reporting frequently on the news that matters to professionals.
We’re also looking for a reporter who can understand and tell accessible stories about complex subjects like ad tech. Facility with newsletters and data is a significant plus.
You will report to the CMO Today Bureau Chief, Nat Ives. The preferred location for this job is New York City, but we are open to other U.S. locations that are advantageous to covering marketing, advertising and media. While you may start the job remotely, it’s likely that you will eventually work in a Wall Street Journal office.
To apply, please submit your resume, a cover letter explaining how you would approach the job and work samples.
To apply, go here.