The Wall Street Journal is seeking a digital advertising reporter to help us chronicle an era of upheaval in the ad industry.
A big part of the job will be to deliver scoops and insights on the advertising strategies of tech companies including Facebook, Google, Amazon and Snap, as they vie for ad dollars and manage complex relationships with marketers, agencies and media companies. The advertising ambitions of telecom players like AT&T and Verizon would be another focus.
The reporter also would mine the worlds of data brokers and ad technology companies for stories on the promise — and the perils — of using data to target consumers with ads. The goal would be to illuminate how that data is collected, shared and put into action, and examine the implications for consumers and the companies that dominate online advertising.
The successful candidate would be able to source methodically and break news, develop high-impact enterprise stories and explain technical concepts like ad fraud to a broad business audience. We’re looking for someone creative about various forms of storytelling and connecting with readers digitally.
The position will be part of the Media & Marketing bureau in New York and will call for frequent collaboration with the technology reporting team in San Francisco.
To apply, go here.
