Wired seeks associate director of social media

WIRED is looking for a creative and innovative media talent to join our audience development, social and analytics team. A perfect candidate will understand how to use social media to develop, engage, and inform audiences across platforms, and be clued in on emerging networks and how WIRED can use them effectively.

The associate director will oversee the team’s social media managers, and should be comfortable both setting high-level strategies and digging into the daily process by writing and editing social content. This person will work closely with WIRED’s director of audience development, analysts, editors, reporters, and designers to optimize content for social platforms, using analytics-based strategies to increase audience engagement, social referrals, subscriptions, and revenue opportunities. They will also be part of the larger Audience Development team at Condé Nast. This job will ultimately be based in San Francisco, but remote candidates are welcome to apply as we navigate pandemic life.

Primary Responsibilities:

• Take strategic ownership of WIRED’s social platforms, guiding high-level strategy and day-to-day optimizations to increase traffic, revenue, and subscriptions

• Manage team of social media managers and multimedia producers, helping them develop their skills and grow their careers

• Collaborate with editors, reporters and designers to develop content packages that are optimized for social media, and optimize story headlines for social

• Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions

• Find smart, effective ways to insert WIRED’s content into online conversations

• Work with WIRED’s sales and marketing team on sponsorship opportunities

• Develop relationships with social managers at Condé Nast, gathering and disseminating best practices

 Desired Skills and Qualifications:

• Extensive experience in news publishing, ideally having worked on both editorial and audience development

• Strong communication skills, both written and verbal

• Professional experience creating and optimizing content for platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok, Twitch, and LinkedIn

• Professional experience with publishing and analytics tools including SocialFlow, CrowdTangle, Facebook Insights, Parse.ly, and Google Analytics

• Experience managing teams

• A sense of humor and keenness to adapt to a changing media landscape and find audiences in new ways

To apply, go here.