Thread is looking for a B2C product copywriter

June 5, 2022

Posted by Margarita Sanabria

We’re looking for a few good freelance apparel and footwear style writers to help us turn dry benefits and features into powerful little product stories that connect with sport-minded and fashion-conscious consumers.


Thread is a small yet mighty writing studio based in Hood River, Oregon, with folks in Portland and other cities. We specialize in verbal identity, narrative branding, content marketing and copywriting. Over the past 10+ years, we’ve helped a bunch of brands tell their stories, including adidas, Burton, Carhartt, Danner, KEEN, Reebok, Rossignol, Smith, Tofurky, Twitter and lots more.

Thread’s building a more diverse team

Thread is an equal opportunity workplace. We bring our weird, wonderful, whole human selves to our work. We will rely on your unique voice, background and perspective to help us create better work and a stronger team.


As a freelance style writer for Thread, you’ll be part of a large team of editors, proofreaders, researchers, project managers and fellow writers who are there to support each other, answer questions, swap good gifs, provide useful feedback and correct each other’s copy for salt.

Our team does all the organizing, scheduling, editing, proofing and project management – and some of the research and detective work. We’ll look to you to also do your own original research to incorporate solid sport, cultural and social references. We work in a web-based writing tool (that is one thousand times easier than working in Excel spreadsheets), so that’s where you’ll be tapping in all your writerly gems. The B2C content we deliver is about 300 characters, and we generally expect these to progress at 3 product descriptions per hour. You’ll also be asked to incorporate feedback and revisions to any in-progress and delivered work as needed. Experience with ecommerce copywriting is a bonus but not required.

The writing is fun, regular and predictable — perfect for writers who love the freedom and flexibility of freelance life, but could use a little more financial stability and control over their schedule. Thread is located in Portland and Hood River, Oregon, but our freelancers can and do work from anywhere.


  • Creating honest, effective, brand-right product copy from client guidelines and legal and brand direction.
  • Digging deep into esoteric topics (like what laminated mesh feels like or what makes a high-end designer collab cool) to get to the heart of what it is you’re trying to describe.
  • Spending 10-15 hours a week writing about footwear, apparel and accessories.
  • Developing a gut-level loathing of promotional marketing-speak and writing clichés.
  • Weekly team check-ins and close communication.


Write a short introduction about yourself
Include a paragraph highlighting your writing experience, relevant credentials and publication credits
Attach links to your strongest work or portfolio, and online profile.


  • $45/hour ~10-15 hours/week for about 8-10 weeks, starting mid-June/early July


For more information, visit their website.

Apply here.

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