The New York Times is looking for a visual editor with experience in journalism, design and managing and producing for social platforms to develop a vision for how we can better frame, through visuals, various Times stories, recipes, videos, games, and shows for audiences off platform.
You will help build our presence on flagship Times social media platforms, including Facebook, Twitter, Instagram, TikTok and other emerging social networks. As more platforms embrace and prioritize visual, mobile-first storytelling we need someone to translate the breath of our journalism for those audiences.
Responsibilities:
- Develop and execute a strategy for enhancing our social platform visibility through better visuals
- Collaborate with Audience teams from Audio, Video, Games, Cooking, The Athletic, Wirecutter, Film and TV and developing cohesive ways to showcase various offerings on The Times’s social accounts
- Collaborate with Brand on styling and messaging across Times sub-accounts
- Conceptualize story ideas and collaborating with reporters, editors, designers, and various desks across the newsroom
- Design, film, animate, and direct video and still content for use on social platforms
- Partner with other social editors on social strategies and plans for our biggest enterprise
- Develop testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)
- Partner with editors across desks to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest
- Interpret data and signals to know what pieces are the right fit for audiences both on and off our platforms
- Work with journalists in the newsroom on best social media practices, including how to frame their stories for different platforms and audiences
- Collaborate with Audience Product on shareable formats and UI
- Create original content as a bridge between our site and social platforms
Basic Qualifications:
- 5+ years experience
- Proficient in Adobe Suite and basic Figma
Preferred Qualifications:
- Visual editing and production skills including video editing
- Excellent news and editorial judgment
- Experience with all mainstream and some emerging social channels
- Demonstrated interest in visual storytelling
- A passion for news and a dedication to The Times and its journalistic mission
- Strong writing and editing skills
- The ability to absorb and apply the identity system of Times main and sub-accounts to create cohesive social visuals across accounts and platforms
The annual base pay salary for this role is between $99,000.00 and $115,000.00.
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