We have an exciting opportunity in The New York Times Advertising Department for a Singapore-based Editor to join our marketing and content studio, T Brand Studio.
Inspired by the journalism and innovation of The New York Times, T Brand Studio crafts stories that help brands make their mark in the world. Our international team is based in London, Paris and Singapore and creates content for global advertisers who want to reach our diverse, intellectually curious and influential New York Times audience.
The International Studio is an enthusiastic team of creatives, writers, strategists, designers, producers, videographers, photographers and developers. Our work spans a variety of storytelling formats that live across The New York Times ecosystem, including short- and long-form reported articles, video, audio, display units, print and more.
Based in Singapore, the Editor, APAC on T Brand Studio International will help lead the creative output of content in the region — from brainstorming and conceptualizing creative ideas that answer client briefs to writing, editing and commissioning branded content projects. This person will be able to think outside the box, understand client objectives and provide new ideas for a variety of client opportunities. The role will also play a key part in helping to establish and grow The New York Times Advertising Department presence, working side-by-side with sales leaders to pitch the team’s ideas to new clients.
On a daily basis, this person will lead brainstorms, pitch creative ideas directly to clients, conduct research and interviews, write, commission and edit articles, and see projects through to completion. You will be part of the larger T Brand Studio team based in London, Paris and New York, working on pre-sale and production projects with your colleagues. The Editor, APAC, will report to the Senior Editor, EMEA and APAC, who is based in London.
Key Responsibilities and Accountabilities:
- Help to grow our advertising business by winning new creative opportunities with clients across the APAC region.
- Conceive, write and pitch multiple branded content stories and projects to clients in luxury, travel, place branding, consumer, financial services, health care and technology.
- Ensure that all branded content produced by T Brand Studio in APAC is in keeping with the values of The New York Times while meeting the client’s strategic aims.
- Write and edit primary- and secondary-source reporting for international creative projects.
- Employ newsroom standards and practices, including conducting on-the-ground interviews, identifying sources, sub/copy editing, proofreading and fact-checking.
- Help develop, train and oversee a network of freelance writers (and/or editors) from around the APAC region.
- Proofread creative or editorial copy written by colleagues in London, Paris, Singapore and New York. Help finesse and fine-tune the team’s ideas in order to develop excellent storytelling and content capabilities.
- Actively lead or participate in regular brainstorming sessions and client meetings.
- Learn and understand all ad products available at The New York Times to provide creative ideas for multiple platforms.
- Help to educate sales teams and clients about our creative capabilities and journalistic approach to storytelling to ensure that we deliver only the highest-quality ideas and storytelling practices for our brand partners.
Our Ideal Candidate:
- Strong prior reporting and editing experience in a journalistic role.
- Solid digital journalism, writing and editing experience.
- Preference for an editor with diverse beat experience in several sectors. This could include business, technology, culture, lifestyle, travel and luxury.
- Preference for candidates with some branded content experience.
- Good understanding of social media, publishing and the advertising landscape.
- Preferably a BA, BS and/or MA, MS in communications, journalism or humanities.
- Avid consumer of media of all types.
- Passion for The New York Times.
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