The New York Times seeks an audience development manager, social video, Wirecutter

Wirecutter is seeking a video producer with a strong editorial background to lead production and growth in video across off-platform channels. This role is collaborative and creative to the nth degree, but also demands eagle-eye coordination and product management day in and out. In this role, you will report to Wirecutter’s director of audience development, and work with teams across Wirecutter — from experts in editorial to strategists in social to whizzes in SEO — to develop great content, hone our identity, and ensure our mission is delivered across established and emerging off-platform channels.

Wirecutter’s social videos are a respite. They inform and delight our followers (and new audiences) with tips, hacks, and insights that make their lives easier — and give them a behind-the-scenes look into the rigorous testing that separates Wirecutter from the rest.

You’ll pitch, script, shoot, edit, plan, strategize and more, bringing Wirecutter’s guides and advice to life in new ways. You’ll also track video successes and opportunities, steering what Wirecutter’s video presence should look like. You should love visual storytelling, audience segmentation, data, and partnering with colleagues to try new things — both strategically and experimentally. The role is based in New York, and you’ll produce shoots both remotely and at Wirecutter’s Long Island City office.

Responsibilities:

• Lead Wirecutter’s social video and visual strategy to grow and engage audiences
• Oversee and contribute to production of social videos, from ideation to publishing
• Run day-to-day operations across social video platforms, including TikTok, Instagram Reels, and YouTube Shorts
• Produce in-person and remote shoots, coordinating talent, assets, scripts, and logistics
• Bring video franchises to life as part of our larger editorial strategy
• Work with Wirecutter journalists to plan seasonal and event-based content, and identify coverage areas with high audience interest
• Evangelize best practices to the Audience and larger Editorial teams, inspiring collaboration and contributions
• Coordinate a diverse team of editors to contribute to video, ensuring a range of perspectives is represented
• Develop contributor toolkit that empowers our journalists to share their reporting through video
• Enhance our Best Practices playbook to support pitches and contributions
• Support development of creative brand guidelines
• Collaborate with New York Times teams and other partners to increase the reach of Wirecutter’s journalism
• Report actionable insights on off-platform performance and best practices to stakeholders across the company
• Engage with Wirecutter’s followers off-platform, promoting an organic dialogue and reporting out on feedback trends
• Perform related work as assigned that drives audience engagement and growth

Basic Qualifications:

• 7-10 years of experience producing editorial video for digital media groups

Preferred Qualifications:

• A track record of using video to grow audiences on social accounts
• Experience conceptualizing, planning, and executing quality editorial video content
• In-the-weeds experience coordinating schedules, teams, shoots, and documentation with an obsessive eye to detail and organization
• Excellent editorial judgment, with your finger on the pulse of what people are talking about online
• An eye for design, typography, and modern aesthetics
• Proficiency with the Adobe Creative Suite
• Familiarity with rights and clearances for obtaining audio and third-party footage
• Comfort with analytics tools like Google Analytics, Chartbeat, and social analytics
• Passion for The New York Times’s and Wirecutter’s mission and commitment to being a part of our innovation and growth

The annual base pay range for this role is between $125,000.00 and $135,000.00.

For more details click here.