T Brand Studio is the creative center of excellence and maker studio within NYT Advertising. Inspired by the journalism and innovation of the NY Times, T Brand crafts stories that enable brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create thoughtful branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings.
Role Overview:
The New York Times’s T Brand Studio is looking for a Creative Director who is inspired by culture and the world around them. We are a team of creative visionaries who make work that people want to find, become a part of and ultimately, share. You will become the voice of the ideas you create and will present those ideas internally and externally
Well versed in conceptual thinking, the Creative Director will work on many projects in collaboration with our strategy and media team to create brand-defining platforms and storytelling that works in digital and traditional mediums across New York Times platforms . You will meaningfully contribute to new business/sales development and in creating meaningful, idea-led work.
You think of yourself as a non-traditional creative talent who is as much an innovator and storyteller as a creative. We are constantly challenging advertising norms through mediums and methods. As a member of a collaborative team, you’ll also need to be technically curious and willing to research the unknown. At the end of the day, we only want to create stories and work that people care about.
The Creative Director will report to the Director, Creative Direction
Responsibilities:
- Create storytelling solutions to solve clients’ biggest communication challenges
- Facilitate the creation of the conceptual framework for all projects; with the ability to decipher a creative brief and how it applies to strategy, goals and creative deliverables
- Frame and lead a creative vision for a client to fruition
- Manage the concept strategy and provide solutions that meet the goals of the clients
- Work with your Sales and Strategy partners to navigate complex client structures, and with Program Management to build scopes of work and project plans that set our team up for success against creative deliverables
- Guide the professional creative development of design and editorial team members, by providing clear and objective critiques of creative work
- Present internally and externally to clients
- Remain current and communicate industry trends and techniques
Basic Qualifications:
- 10+ years of experience working in a branded content studio, media, advertising agency or brand in-house agency environment
- Experience presenting creative solutions to internal and external partners
- Craft in Copy or Art; ability to write in different voices, tones, styles and lengths or deliver compelling design direction, typography and visual solutions
- Impeccable writing ability regardless of creative background, and deep understanding of journalistic storytelling in various mediums
- Demonstrated experience across multiple marketing channels
- Deep understanding of how audiences behave and interact with digital media
- Track record for outstanding concept ideation and award-winning creative
- Experience encouraging teamwork that leads to repeated client business
- Lead with integrity and objectivity when pursuing fast-paced creative ideation and execution
- You have worked as a collaborator across many crafts to bring projects through to fruition in partnership with clients
- Able to connect the dots in unexpected ways and champions new ideas and ways of working
- Knowledge and genuine interest in the New York Times journalism and brand
The annual base pay range for this role is between $165,000.00 and $180,000.00.
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