Journo Jobs

The Motley Fool seeks a content strategist

The Fool.com team is looking to hire a Content Strategist to own all elements of editorial strategy within a certain stock sector. This job is tailor-made for future Fools who think quickly, move nimbly, and take great ownership of only the highest quality output.  After all, Fool.com helps spread the word to tens of millions of people each month by publishing the best content to our award-winning site. The stakes are high, the possibilities are endless, and you are hungry for GROWTH. Everything your team does is meant to expand our reach at the highest possible ROI. Candidates must be willing (and excited!) to work collaboratively and competitively to achieve measurable results with great autonomy.

You will be standing up an editorial team – to include writers and editors – that will make Fool.com the best place on the internet for content related to stocks and investing. If you’re not already a stock market whiz, don’t worry- you’ll learn the industry inside and out alongside some brilliant minds. You will coach writers on how to generate more traffic across search and syndication partners, conduct keyword research to identify new areas of coverage, and always check the data to ensure our content achieves its purpose.

But what does this role actually do?

  • Create a content strategy by defining relevant topics and then sourcing the writing to topical experts- freelancers, contract writers, and/or internal Fools.
  • Search for SEO terms worth covering and know how to optimize for conversions. Use data to explore content reach within SERPs and content distribution partners in order to increase article ROI.
  • Create a monthly editorial calendar and monitor the process that will source, edit, organize, and publish the content (potentially in multiple channels).
  • Develop expertise in The Motley Fool’s publishing business. Thoroughly understand who our competitors are and work tirelessly to generate better content. Whether it’s presenting our message in text, audio, video, infographic, or smoke signal, our content’s expression will be for you to choose.
  • Use Google Analytics and other home-built dashboards to hone your operations. Understand how to spot an opportunity (or know when to walk away from one) based on what the data is telling you.
  • Establish relationships and/or explore opportunities to partner, collaborate, or leverage content from other respected brands.

To apply, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

21 hours ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

21 hours ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

1 day ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

3 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

4 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

4 days ago