The 74 is seeking a Director of Audience and Growth to lead our efforts in expanding our newsroom’s reach, following and impact. This senior role requires a strategic thinker with a deep understanding of audience engagement, analytics and growth strategies.
The Director of Audience and Growth will manage the critical intersection between the publication’s news content and its audience, editorial partners and membership program.
Working closely with the organization’s business and newsroom leads, the Director of Audience and Growth will provide daily management of The 74’s distribution system across its syndication partners; develop and manage social media strategies; guide and supervise the organization’s membership program; manage traffic and engagement reporting for key sponsors; and initiate new efforts to expand audience reach and brand impact.
The ideal candidate will have a deep understanding of web engagement and traffic analytics, and an ability to channel that data towards driving deeper reader relationships and propelling audience growth. At The 74, we think about impact differently.
The ideal candidate for this role is someone who is deeply interested in looking beyond traditional, and sometimes outdated, metrics and who is excited to identify new ways of assessing impact. In the coming years, the person in this role will help us to expand our thinking and extend our portfolio of metrics beyond the baseline of shares, mentions and pageviews.
As are many roles at The 74, the position of Director of Audience and Growth is both a strategic and tactical role, requiring 30,000-foot thinking as well as hands-on implementation. The goals are similarly broad and specific. The person in this position will aim to grow our audience among all potential readers on multiple platforms and to convert them into return visitors, members and newsletter subscribers.
In addition to overseeing audience growth, the Director will help strategize ways of deepening engagement with readers through innovative presentations and social media tactics. The Director will work with The 74’s art and creative teams to ensure that the website, social channels, newsletter and all other relevant media channels are optimized to deliver on audience and engagement strategies.
RESPONSIBILITIES:
QUALIFICATIONS:
Please submit your resume to careers@the74million.org.
For more information click here.
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