Journo Jobs

Silicon Valley Business Journal seeks web producer

November 8, 2013

Posted by Chris Roush

The Silicon Valley Business Journal, an American City Business Journals paper, is seeking a web producer.

The Digital Producer is responsible for the day-to-day management of all online content and owns the execution of the online content strategy across multiple platforms and products, including Web, email and mobile.

It is mandatory that the candidate thrive in a breaking-news culture and has demonstrated content programming experience in an online environment. The primary goal of the Digital Producer is to craft timely and compelling products that drive loyal engagement, grow audience and extend the Business Journal brand in the digital space. The job requires solid news judgment, strong headline writing skills and familiarity with SEO and site metrics.

The Digital Producer must balance the highest standards for content with ambitious traffic and engagement objectives. In addition to working with staff- and user-generated content, the Digital Producer is expected to curate, report and write posts as well as produce interactive features, galleries and video. The end result should be a rich and vibrant digital experience that serves the Business Journal audience, generates user feedback and inspires robust community interaction. Working with the editors and reporters, the Digital Producer will assist in determining how best to extend and expand online articles for print.


• Generate and execute digital content ideas. • Track metrics and measure engagement with an eye towards constant improvement. • Work with Social Media & Engagement Manager to recommend creative approach/strategy for social media executions. • Work with editors, reporters and other stakeholders to plan new content and features. • Help staff identify and deploy tactics to meet traffic and engagement goals. • Work collaboratively with peers in design, research, and technology. • Produce and maintain all market-specific content on the business journal’s website, including local promotions, updated staff lists, rate information, editorial calendars. Local content should be updated a minimum of twice a month, with a target of once each week. • Handle coding and uploading of weekly files to • Gather and upload selected graphics, photos, informational graphics and info boxes to • Regularly participate in and attend Business Journal sponsored events. • Take on any other assignment made by manager(s). • Work cooperatively and collaboratively with all colleagues and professionally with sources. WORKING CONDITIONS AND PHYSICAL REQUIREMENTS General office environment. Extensive computer use required. Some travel required. Ability to work flexible work schedules, including nights, weekends and holidays, as needed. The Company is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, or any other category protected under federal, state or local law.


Greg Baumann, Editor 408-295-3800

125 South Msrket Street, Suite 1100, San Jose, CA 95113

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