The Silicon Valley Business Journal is seeking a Social Engagement Manager.
The SEM will have direct responsibility for the publication’s social media feeds, but this isn’t just about posting to Facebook. We’re looking for an incurable news hound who constantly monitors social media and trending topics on the web in order to ensure that our coverage slipstreams into the most robust news conversations of the day. Applicants should have a track record of building audience, driving traffic, fostering reader interaction, and helping content go viral.
The right person is driven by metrics and uses analytics as a constant feedback loop that refines best practices. Our SEM must not only be a voracious consumer of social media, but a student of it as well. This requires staying abreast of industry news and actively tracking social media leaders in search of clues and insights into developing trends. The SEM must also know the ins and outs of social networking sites like Facebook, Twitter, and LinkedIn to the point that he or she could deliver a presentation to reporters on best practices for using the services to locate new sources and best deliver content.
Top SEM priorities include:
It’s imperative the SEM work in close partnership with the Editor in Chief, Managing Editor and Print Editor to ensure a tight integration of our print and digital products to one another and to our events. In addition to the newsroom responsibilities, the role requires the person to form strong alliances with marketing, circulation, sales, and, importantly, the Publisher, to build the Business Journal brand across multiple platforms and increase penetration of our products in key vertical industries. The SEM will be the primary conduit between the local market and the parent company’s social media operations and will take the lead on corporate projects.
To apply, go here.
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