San Francisco Standard seeks an audience engagement editor

The San Francisco Standard is seeking a dynamic and passionate Audience Engagement Editor to join our team. This is an opportunity to play a key role in shaping social strategy and audience engagement for a rapidly expanding digital newsroom. Our ideal candidate will have a strong understanding of social media platforms including Twitter, Facebook, Instagram and TikTok; experience with newsletters; search engine optimization skills; and a curiosity about other audience engagement techniques ranging from text messaging to in-person events. This editor should have a knack for drawing in both large audiences and expanding our reach, while deepening our connection to and understanding of our most loyal readers and viewers.

Responsibilities:

• Optimize content for social platforms and execute daily posting across various platforms such as Facebook, Twitter, Instagram, TikTok and more
• Track breaking news and trending topics to keep the newsroom informed
• Track comments and respond to audience as appropriate, liaising with editorial team on critical concerns
• Develop a deep understanding of our audiences across various platforms; engage with our social followers
• Monitor performance across social channels and develop ways to optimize our social strategy
• Conceive and help create social-first or social-only content in coordination with editorial team
• Contribute to the development of growth strategies across all social channels
• Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements)
• Monitor performance of newsletters and grow newsletter audience; help develop newsletter offerings
• Conceive and execute new audience engagement strategies such as text messaging, in-person events, etc.

Qualifications:

• At least 3 years of experience in a newsroom environment, with at least 2 years of experience on social media/audience engagement.
• Bachelors degree in journalism or a related field, or equivalent work experience
• Strong news judgment and excellent writing and copy-editing skills, including mastery of AP Style
• Experience with a variety of social media platforms and managing social media accounts for large audiences
• Knowledge of digital media trends and emerging platforms
• Understanding of search engine optimization techniques and best practices
• Proficiency in metrics-based decision making with an emphasis on reading and interpreting data
• Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
• Ability to multitask, balance priorities and thrive in a fast-paced newsroom environment
• Highly organized with excellent attention to detail
• Passion for all things social

This job may require night and/or weekend work.

We are an in-office company and the role thus requires physical presence in the Bay Area. We offer very competitive salaries and excellent benefits.

The pay range for this role is $75,000 to $110,000. 

For further details click here.