San Antonio Express-News seeks a digital content producer

The Digital Content Producer will package, post and promote content that lives on ExpressNews.com and all its digital platforms, including social media, newsletters and the mobile app. Their goal is to drive new audience and existing subscribers to read our content. They will need to make real-time decisions about what stories get placed where – and make adjustments based on real-time analytics. We need a self-starter with high standards who can collaborate well, has excellent communication skills and is comfortable taking feedback.

Primary Responsibilities:

Post and package stories on Expressnews.com as they come in throughout the shift. This includes adding links, photos, slideshows and other related assets.
Monitor website traffic and make content decisions that drive traffic based on metrics, including rewriting headlines and rearranging the desktop and mobile app homepages
Send breaking news email and app alerts
Assist the Social Media editor with posting content under their direction on Facebook, Twitter and Instagram
Write original stories or listicles as needed if other reporters are busy. This could include making phone calls to sources, writing off press releases or pitching original content
Contribute to special digital projects, including photos of the month, year-in-review and others

Competencies/Critical Skills:

Solid news judgement and strong understanding of local content
Awareness of media standards around fair use and accurate citation for content
Knowledge of analytics and CMS tools such as WCM, Chartbeat, Looker, Google Analytics and Social Flow
Understand web metrics to guide programming toward KPI growth
Proficient writer and familiar with AP Style
Organized and able to meet deadlines

Experience, Qualifications, Technical Requirements, Education: