Journo Jobs

Post and Courier seeks a senior newsletter editor

March 21, 2023

Posted by Mariam Ahmed

The Senior Newsletter Editor will manage the production and growth of The Post and Courier’s newsletters. He/she will collaborate with the marketing team and writers on content creation, strategy and marketing tactics to help grow the audience and ensure the paid and non­paid newsletters’ success. The Senior Newsletter Editor will also support marketing efforts by creating emails and supporting overall marketing strategy to grow our digital audience.


  •  Work closely with the newsroom and digital subscription marketing team on developing and executing a content and marketing strategy for The Post and Courier’s paid and non-paid newsletter products that is informed by audience metrics, usability and news judgement
    •    Build, grow and nurture newsletter subscriber base
    •    Develop reports on all newsletter metrics, utilizing data to grow newsletter audience and revenues
    •    Track and report out relevant metrics and data for acquisition and retention of newsletter audiences; own the data and share it with stakeholders across departments
    •    Manage acquisition funnels for newsletters in Campaign Monitor, Piano, Hubspot and other platforms as needed
    •    Create habit-forming newsletter experiences while staying informed of newsletter subscriber trends
    •    Work with newsletter writers to establish the tone, format and frequency of each newsletter and define best practices
    •    Communicate with newsroom leaders and other departments to keep various teams informed of product enhancements, success metrics, rollouts and other activity with newsletter products
    •    Collaborate with digital marketing manager to create email marketing campaigns to convert newsletter readers into paid newsletter subscribers, including managing segments
    •    Work closely with the audience development, marketing and sales teams to find opportunities to build audience and grow revenue on newsletters, particularly with paid newsletters
    •    Take lead on external partnership management as related to newsletter growth and subscriber opportunities
    •    Work with newsletter editor to track conversion metrics for all newsletters
    •    Work cross-functionally with multiple teams to manage technical platform for newsletters
    •    Be a champion for newsletters and a resource and mentor for understanding industry trends
    •    Act as an advisor for community newspapers and other departments on newsletter growth, conversion and segments
    •    Perform other duties as assigned

Knowledge, Skills and Abilities:

  •  Basic news judgement; a journalistic foundation as a reporter is required
    •    Ability to multi-task, meet deadlines and work independently
    •    Strong attention to detail and project management skills
    •    Experience formatting HTML, creating or using email templates and sending email newsletters
  •  Experience in editing web-based page layouts, understand design, have experience editing/copywriting for email-based publications
    •    Ability to communicate and provide feedback effectively
    •    Ability to move projects forward in a collaborative environment
    •    Marketing experience, focusing on funnels and segments to drive conversions
    •    Reliable access to internet services

Requirements, minimum education level, and experience:

  •  Bachelor’s degree in Journalism, Marketing, Communications or related field
    •    3-4 years demonstrated journalism experience
    •    2-3 years demonstrated marketing experience
    •    Strong communication and interpersonal skills
    •    Strong organization and prioritization skills with excellent follow through
    •    Flexible schedule may be required to meet seasonality of some newsletters
    •    Ability to work independently remotely, if necessary, in a suitable workspace that meets safety guidelines

For further information click here.

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