The Pittsburgh Business Times is seeking a social engagement manager.
The social engagement manager will have direct responsibility for the publication’s social media feeds, but this isn’t just about posting to Facebook. We’re looking for an incurable news hound who constantly monitors social media and trending topics on the web in order to ensure that our coverage slipstreams into the most robust news conversations of the day.
Applicants should have a track record of building audience, driving traffic, fostering reader interaction, and helping content go viral. The right person is driven by metrics and uses analytics as a constant feedback loop that refines best practices. Our SEM must not only be a voracious consumer of social media, but a student of it as well.
This requires staying abreast of industry news and actively tracking social media leaders in search of clues and insights into developing trends. The SEM must also know the ins and outs of social networking sites like Facebook, Twitter, and LinkedIn to the point that he or she could deliver a presentation to reporters on best practices for using the services to locate new sources and best deliver content.
Top SEM priorities include:
- Establish and support social media best practices in the newsroom, including hands-on training with newsroom staff
- In coordination with other departments, but using the direct levers of the newsroom, grow audience and engagement across all platforms — digital, print, events and more
- Weigh-in on and critique content ideas as they are being formed, and determine how social media will play a role throughout the editorial process
- Support the newsroom’s use of analytics and help interpret metrics
- Develop and lead outreach of user-generated content program
- Manage and update the publication’s main social media accounts – further establishing the publication’s voice, engaging readers and driving traffic
- Help set, drive and share ownership of social media traffic goals
All applicants should supply a resume, a brief summary of notable social media campaigns and at least two references. Anyone who doesn’t send all of the requested materials AND meet the minimum experience requirements will not be considered for the position.
Send submissions to hburns@bizjournals.com. No calls please.
