Journo Jobs

Orlando Sentinel seeks a content director

October 9, 2023

Posted by Mariam Ahmed

Content directors are our newsroom leaders for the mobile era. The director of content supervises, manages, deploys resources and shapes strategy for a major content team (News, Sports, Eat.Drink.Do.,etc.). This includes managing staff, budgets, news coverage and strategic direction. Working directly with senior content editors, content editors, reporters, senior reporters, and visual journalists on content development and execution.

What you will do:

  • Arranging and supervising coverage of a major editorial subject area; tailoring that coverage to digital audiences and enterprise goals
  • Managing content teams: assigning, directing and scheduling staffers, providing continual feedback to employees on their performance and completing formal annual performance reviews
  • Working to increase employee engagement and instill a learning culture that strives to grow engaged audiences
  • Participating in the business side of the organization, including providing input on M&A, advertising, marketing and product development, where appropriate
  • Managing budgets, including compensation, expenses and travel. Planning annual spending and coming in at or below annual spending targets
  • Harnessing audience data to drive content and personnel decisions, aiming for content that is of interest to the local audience, maximizing engagement and driving subscriptions
  • Editing articles and graphics for grammar, punctuation, clarity, and accuracy
  • Making smart, data-driven decisions on story promotion, inclusion and emphasis across all platforms, from sites to apps to email newsletters to social to alerts
  • Conceiving, creating, editing or producing various types of content that play well on mobile. May include videos, maps, timelines, multimedia, documents, graphics, galleries, gifs and social aggregations
  • Guiding team to improve performance on social channels, including brand accounts for Twitter and/or Facebook as required

What you will bring:

  • An imagination and ability to find new ways to tell stories online
  • A team-first work ethic and an ability to foster excellent communication with peers, supervisor, department and newsroom
  • Familiarity with online metrics and audience tracking systems, including ability to use metrics from Chartbeat, Adobe Analytics, social and other tools
  • Exceptional news judgment and proven ability at carving out distinctive angles on major news events
  • Solid grasp of the rules of grammar, spelling, punctuation. Ability to write and edit accurately, with clarity, without bias
  • Knowledge of Facebook, Twitter and other social platforms and ability to develop/follow best practices for social
  • Knowledge of SEO best practices and ability to research SEO and appropriately populate fields and headlines
  • Ability to multi-task and perform in a fast-paced deadline driven environment. Willingness to work evenings/weekends and irregular hours
  • Organizational skills, and a knack for diplomacy
  • A minimum of 10 years of editing or management experience at a news publication, including experience in an online newsroom

For further details click here.

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