Journo Jobs

New York Focus seeks an audience engagement editor

March 29, 2023

Posted by Mariam Ahmed

New York Focus is seeking a full-time audience engagement editor to expand the reach of our work and connect with communities across the state.

The Role:

You will be in charge of deepening and expanding New York Focus’s most critical relationships: with our readers. That will entail:

  • Ideating and implementing innovative audience engagement strategies — including partnerships and events — to expand readership in communities around the state, particularly in underserved areas
  • Leading efforts to engage readers and convert them into subscribers and donors
  • Promoting New York Focus’s work across social platforms, including crafting distribution strategies for specific stories and projects and helping manage partnerships
  • Overseeing promotional strategies on other platforms, including Google and Facebook advertising
  • Overseeing our newsletter production and leading strategy to build our list, serve our most loyal readers, and increase donation rates
  • Collaborating with reporters and editors to craft engaging headlines and overseeing best practices for SEO
  • Tracking analytics and compiling reports on audience metrics, in addition to conducting qualitative analysis via audience surveys, listening sessions, and impact reports
  • Generating insights about information gaps and working with reporters to address them (e.g., partnering with a reporter to pair an explainer on how to apply for a public benefit alongside an investigative story on its administration)

The ideal candidate will have:

  • A passion for local news and a drive to reach underserved communities
  • An entrepreneurial spirit and enthusiasm for working in an upstart newsroom where everyone wears multiple hats
  • Experience working on an audience engagement team
  • Fluency in analytics and ability to use data to inform decision making
  • Experience writing for social media, knowledge of SEO, and close attention to detail

Compensation: $55,000 to $70,000 annual salary

To Apply:

Please submit a résumé, cover letter, and the names and contact information for three references to

For more details click here.

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