New York Focus is seeking a full-time audience engagement editor to expand the reach of our work and connect with communities across the state.
You will be in charge of deepening and expanding New York Focus’s most critical relationships: with our readers. That will entail:
- Ideating and implementing innovative audience engagement strategies — including partnerships and events — to expand readership in communities around the state, particularly in underserved areas
- Leading efforts to engage readers and convert them into subscribers and donors
- Promoting New York Focus’s work across social platforms, including crafting distribution strategies for specific stories and projects and helping manage partnerships
- Overseeing promotional strategies on other platforms, including Google and Facebook advertising
- Overseeing our newsletter production and leading strategy to build our list, serve our most loyal readers, and increase donation rates
- Collaborating with reporters and editors to craft engaging headlines and overseeing best practices for SEO
- Tracking analytics and compiling reports on audience metrics, in addition to conducting qualitative analysis via audience surveys, listening sessions, and impact reports
- Generating insights about information gaps and working with reporters to address them (e.g., partnering with a reporter to pair an explainer on how to apply for a public benefit alongside an investigative story on its administration)
The ideal candidate will have:
- A passion for local news and a drive to reach underserved communities
- An entrepreneurial spirit and enthusiasm for working in an upstart newsroom where everyone wears multiple hats
- Experience working on an audience engagement team
- Fluency in analytics and ability to use data to inform decision making
- Experience writing for social media, knowledge of SEO, and close attention to detail
Compensation: $55,000 to $70,000 annual salary
Please submit a résumé, cover letter, and the names and contact information for three references to firstname.lastname@example.org.
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