The social media writer will work across social media platforms to socialize content, reach new audiences, and drive growth for Money magazine—the largest personal finance publication in print—and its website Money.com.
This person will build engagement with our existing audience and expand the audience, both through tried-and-true and emerging platforms. In particular, the social media writer will seek out fresh ways to promote some of Money’s very marketable signature franchises, such as Best Places to Live and Best Value Colleges.
This is a key role for an energetic self-starter excited by the freedom to pursue a lively experiment at a legacy brand.
You will:
- Assist in developing social media strategy that is aligned with the brand’s expansion goals
- Write content for and help manage all of Money’s social media channels, which include Twitter (200K+ followers), Facebook, Pinterest, and Google Plus
- Help devise creative campaigns around packages and key editorial franchises
- Monitor—and swiftly respond to—community interactions and comments on platforms such as Facebook
- Coordinate with social media departments within the company and with external partners to cross-promote and cross-post relevant content
- Work with the audience engagement editor to monitor and react to analytics, with the goal of increasing audience and driving more traffic
- Collaborate with the product development team on new social media features to add to the site
- Work with audience engagement editor to establish best practices for writers and editors on social media, and help staffers to build personal social media brands
- Help editors and writers to devise content that will be highly shared while also remaining true to the site’s mission
- Monitor trends in social media and recommend new opportunities and platforms
You are:
- A sharp writer: You know the power of words, and choose them wisely. You recognize that a headline or a tweet can make or break a story and know how to use these tools to get people to read. Your excellent editorial judgment has earned you the respect of peers and bosses alike.
- A social media native: You’re on Twitter, Facebook, LinkedIn, Snapchat, Instagram, et cetera—and have deep opinions on best practices for major and emerging platforms. You understand how to artfully use these tools to engage people, both those who are already loyal followers and those who haven’t.
- A team player: You’re excited to collaborate with creative, intelligent, passionate editors and writers to preach the gospel of personal finance. You check your ego at the door and value pushing through an initiative to completion.
To apply, go here.
