Modern Healthcare is seeking a Web Producer to support and enhance the brand’s digital presence through its website, newsletters, social media channels and multimedia.
This role will have an active presence on social media channels, ensure all content follows best SEO practices and is reaching audiences who will engage and learn from our coverage.
Job expectations include:
- Help create and publish multimedia content to enhance coverage (i.e. audio, video, slideshows)
- Curate and update content for the website and blog, mining topics informed by analytics and SEO data; help to maintain an editorial calendar for these items.
- Understand metrics and analytics and use them to inform decision-making on content and placement on the home page and newsletters.
- Adjust and experiment with headlines to make sure stories have maximum impact and extend their shelf life using analytics and current best practices in SEO.
- Make sure digital content has appropriate tags and art; help assemble, proof and send e-mail newsletters
- Use social channels to keep Modern Healthcare’s digital content and voice in the conversation around healthcare business and policy throughout the day
- Occasionally write blog posts and news and trends and promote them on social media channels
- Keeping up with new tools that could make their work more effective and efficient
Requirements:
- BA in journalism, communications or a related field
- Multimedia production skills, SEO proficiency
- Interest in healthcare policy and business, and able to translate complex topics into engaging social media posts and summaries.
- Minimum 1 year newsroom experience
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
To apply, go here.
Chris RoushChris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.