Journo Jobs

McClatchy and The Miami Herald seeks a senior audience growth & engagement producer

June 22, 2023

Posted by Mariam Ahmed

McClatchy and The Miami Herald, one of America’s greatest metro newsrooms, is seeking a Senior Audience Growth & Engagement Producer to be the on-the-ground-champion for daily execution of audience growth and reader engagement strategies that amplify our content and connect our newsroom to our local communities.

The successful candidate engages with readers across our platforms, from social media to live events; has demonstrated success in growing newsletters and other news products; and has a firm command of SEO. The candidate also possesses a love of purposeful experimentation informed by data, and will be called on to create promotion plans for story, video and audio presentation and distribution across McClatchy’s Florida markets, including the Miami Herald and the Bradenton Herald.

This role requires an editor who will initiate and dive in on strategies that grow our readership, viewership and listenership, and sustain our subscriber base with long-term loyalty across McClatchy’s Florida sites.

The Senior Audience Growth & Engagement Producer reports to the Audience Development Editor, based at the Miami Herald.

Key responsibilities:

  • Collaborate with McClatchy teams to create data-driven strategies that produce audience growth and subscriber loyalty on our websites.
  • Train newsrooms on SEO, headline writing, and how best to reach digital and new audiences.
  • Coordinate and/or host live and virtual events, town halls and listening sessions to build trust with our communities.
  • Elevate on-site experiences for new and existing readers.
  • Lead an inspiring and community-driven social media strategy on TikTok, Instagram, Reddit, Twitter, and Facebook that creates long-term advocates for local journalism.
  • Execute on creative distribution plans for our high-impact journalism projects.
  • Curate and write newsletters, and develop pop-up newsletters.
  • Regularly analyze performance data to enhance our audience strategies and advise newsrooms on what’s next in digitally-focused journalism.
  • Edit and post breaking news stories on one weekend day per week

 What you’ll bring:

  • 2+ years of experience, preferably in a digital media organization
  • Excellent news judgment
  • A proven track record of growing and engaging audiences
  • A deep understanding of social media best practices and newsletter strategies
  • Experience working on social media platforms such as TikTok, Instagram, Reddit, Facebook and Twitter
  • A way with headlines and an understanding of what works on different platforms
  • Must work comfortably in a job that will be fast-paced, data-driven, and shaped by experimentation
  • Experience with real-time analytics platforms
  • Curiosity about and awareness of audience trends in the digital media space
  • Experience editing breaking news stories
  • Spanish language skills a plus, but not required
  • A demonstrated ability to learn new skills

To apply, include a persuasive cover letter, your resume and some examples of your best work.

For further information click here.

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