Categories: Journo Jobs

Investopedia seeks director of audience engagement

Investopedia is the destination for investors to better understand the financial world, make smarter investing decisions and connect with Financial Advisors.

Powered by a team of data scientists and financial experts, Investopedia offers timely, trusted and actionable financial information for early investors to high net worth individuals. Investopedia is operated by IAC Publishing, a collection of some of the web’s largest and most trusted digital brands.

YOU:
You are dedicated and fearless about finding pathways to deliver great content to millions of users by any digital means necessary. You are consumed with social media and mastering the ability to use it to engage our millions of users and the millions who should enjoy our content. You love content analytics and can see through dizzying amounts of data to find solutions and opportunities.

In addition to being a data hound, you are ambitious, innovative, creative, and have a solid knowledge of the financial markets and experience in digital publishing.

Qualifications

Responsibilities include:

Running our audience engagement efforts to increase growth of our unique visitors, site circulation, social media reach and engagement

Work closely with the editorial team to develop, produce and distribute content across our high audience target areas via email, social media and other channels

Ability to analyze content analytics via Google Analytics, Chartbeat and other tools to identify opportunities and discover solutions to improve performance

Monitor traffic and editorial metrics across all channels to make sure we are engaging the right audiences with the right content at scale.

Identify and implement engagement strategies via social media and other platforms that are ahead of the curve and help us gain a competitive edge

Qualifications

4-7 years of digital experience

Superior Excel skills

A mastery of Google Analytics, Chartbeat and/or competitive product

Excellent oral and written communication skills

Ability to mine traffic and content performance reports to identify weaknesses in our production and engagement efforts, and come up with test-able solutions to remedy them

Winning personality is a must! We have an amazing team here and only want to make it stronger.

To apply, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.