Journo Jobs

Gray Television seeks a digital news content producer – KCBD

April 4, 2023

Posted by Mariam Ahmed

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

KCBD News Channel 11 is the NBC affiliate in Lubbock, Texas and the dominant #1 station in the market.

Job Summary/Description:

Lubbock’s legacy station is looking for a digital news content producer to join our team. The ideal candidate will be a journalist with strong writing skills who creates news content across all digital platforms.

Duties/Responsibilities include (but are not limited to):

  • Working quickly to send out breaking news, weather, and traffic alerts, including push notifications, social media updates, and web stories that are updated as news develops
  • Thinking outside the box; contributing in ways to grow our already dominant digital presence
  • Monitoring social media and other digital sources to find new content
  • Collaborating with members of the digital team and the newsroom to create news content that meets our high standards
  • Posting to our online and social media platforms using digital publishing tools, video editing software, and other resources
  • Creating innovative and user-friendly elements inside of articles for consumption across our platforms, including photo galleries, interactive charts, and other embedded content
  • Additional duties as assigned, including assignment desk help and conducting interviews for stories
  • Ability to field viewer calls, and cold call sources to confirm tips & scanner traffic
  • Assisting the Digital Content Manager on implementing Digital Initiatives


  • Empathy for others. A team-builder, with a dedication to collaboration and getting it right
  • Degree in journalism/communications/English or equivalent background preferred
  • Some newsroom experience preferred
  • Preferred knowledge of ENPS, Google Analytics, and other tools
  • Excellent communication skills, both oral and written
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Understanding of and adherence to AP Style
  • Availability to work various hours as breaking news or special events warrant; but understand we have a sizeable staff to spread across all dayparts


  • Bachelors or better in English or related field
  • Bachelors or better in Journalism or related field

Estimated salary: $34.6K – $43.8K a year

Qualified, interested applicants may go to, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter and references

For more details click here.

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