The Wall Street Journal is looking for a dynamic SEO editor to play an essential part in driving the daily news conversation, with a focus on evening and weekend audiences. At weekends you would be working independently as the SEO Editor on Duty.
You will be embedded across the newsroom to help bureaus and journalists reach and expose more readers to our outstanding journalism.
You must be able to employ great news judgment and demonstrate a strong understanding of SEO for news publishing. You will become one of the Journal’s go-to experts for SEO and would be responsible for improving the Journal’s visibility in search for our biggest news stories, as well as our evergreen offerings.
You will also be responsible for helping to scale SEO strategy and tactics by taking a leading role in the regular training of the newsroom and undertaking ongoing analysis of our search performance to help develop novel approaches to producing our journalism.
The position will initially be remote but eventually based in our New York City office.
You will:
- Play a key role in the ongoing development and execution of The Wall Street Journal’s SEO and Audience strategy
- Collaborate with the SEO, Audience, Data, and Editorial teams to develop content strategies for evergreen, timely, and event-focused content.
- Work across developing and breaking news developments to support our news articles and live coverage
- Provide feedback to our newsroom by analyzing the performance of our stories
- Creating curated trends lists to communicate the important emerging for the day’s top stories, helping to identify missed opportunities in core coverage areas
- Help prepare in advance for significant news events and develop comprehensive coverage strategies
- Work with the wider SEO Team to deliver impactful training sessions to the WSJ Newsroom, including SEO best practices.
- Contribute to an SEO calendar with topics, content ideas, and other strategic notes
You have:
- A deep passion for news as well as a strong understanding of the publishing landscape
- Experience using Google Trends, Google Search Console and other analytics and keyword tools like SEMRush
- Excellent communication and organizational skills, to manage complex projects with multiple stakeholders and tight deadlines
- Knowledge of the search engine industry and best practices
To apply, please submit your resume, a cover letter explaining how you would approach the job.
To apply, go here.
Chris RoushChris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.