Morning Brew is a media company that covers the business news and narratives shaping our world. The companies, the people, the workplace, the economy — we nerd out on this stuff, and we’re dedicated to helping our audience navigate it all in a way that informs and entertains.
The Morning Brew team is clever, creative, and growing fast. Want in? Read on.
Overview
We are looking for a driven, creative, and enthusiastic Social Media Editor to create and implement our business-to-business (b2b) vertical social strategy.
This is a key role on the B2B team, owning the social channels for our three, soon-to-be four, B2B publications: Marketing Brew, Retail Brew, Emerging Tech Brew. It’s perfect for someone with a deep understanding of social platforms, experience with platform-specific content and formats, and a passion for telling stories creatively on social media.
You will be responsible for the day-to-day posting for each vertical, as well as work with the publications on promoting our editorial events. The role is both strategist and tactician, building the foundation on how to engage with audiences across multiple platforms (this role will need to find appropriate platforms and then decide the best ways of cultivating and retaining audiences), and then execute through timely engagement and article-sharing.
This role will be focused on content distribution, building a consistent posting cadence for each account, developing a brand voice and identity for the verticals on social, growing social audience, and driving subscriptions.
Here’s what you’ll be working on:
– Interfacing with the B2B editorial staff, participating in editorial meetings, and story ideation. Giving feedback on articles and other content.
– Creating social content calendars, scheduling posts, producing graphics, and keeping the social fires burning.
– Monitoring audience engagement on the B2B accounts (likes, comments, shares, etc.), and interacting as the brand accounts when necessary. Reporting audience sentiment and user feedback back to the B2B editorial team.
– Looking for new user engagement and social growth opportunities across the web (on new platforms, or in usual places). Testing new ideas.
– Interfacing with the Growth Team. Tracking social analytics for the B2B accounts across all platforms, monitoring audience growth, clicks, engagement, and interactions. Supporting marketing priorities.
– Providing support for B2B events. Promoting the event before, during, and after, driving sign-ups, posting memorable moments, clipping and posting videos, uploading the full event to YouTube.
– Interfacing with the social team, advocating for the B2B accounts and content, repacking the B2B content on the Morning Brew accounts directly if needed. Supporting company-wide social goals and priorities.
What makes you qualified?
– 3-5 years of experience in social media management for a news or media organization.
– Professional-level writing skills: The ability to write not just with voice and humor, but succinctly, with perfect grammar and punctuation.
– Experience with third-party management/publication tools, like Later, DashHudson, and Sprout Social.
– Advanced knowledge of social analytic tools.
– A background in making data-driven decisions and tracking analytics.
– Excellent organizational skills, attention to detail, and with a passion for working ahead.
– The drive to work independently and practice good time-management.
– A positive can-do attitude and a passion for working across teams and collaborating.