Our Bankrate team is seeking a Senior Director of Content to lead editorial strategy for Credit Cards content on Bankrate.com and CreditCards.com. This is a dynamic and highly visible role focused on management of editorial staff, closely tracking performance, and working cross-functionally to execute on a shared vision.
The Senior Director of Content will guide a team of writers and editors to ideate and produce articles, guides, reviews and news content to inform and educate our audience. This is a highly collaborative role that will work closely with a range of cross-functional teams, including SEO, brand, engineering, data and design, among others. This role will report into the Finserv Vice President of Content.
What You’ll Do
- Develop and oversee the editorial strategy to increase our share of voice in key verticals, expand into new topics, and explore new content types that resonate with our audience
- Develop a content calendar, working closely with our SEO teams to ensure our content strategy aligns with SEO objectives
- Manage and develop a team of editors, providing regular, detailed and actionable feedback to ensure our content is best in class
- Educate and empower the team to use SEO best practices throughout content, with an emphasis on EAT
- Set and hold the editorial team accountable to production goals
- Use subject matter expertise and data to incorporate insights into content strategy
- Meet regularly with stakeholders across the organization to generate new ideas and account for incoming requests for editorial capacity
- Track and report editorial performance across editorial and the broader Financial Services team
- Track the competitive landscape and other innovative brands to identify trends and opportunities
What We’re Looking For
- 7+ years of experience in digital content, editing or media leadership
- Expert knowledge of the credit card industry
- A strategic thinker, able to understand the business goals and drive growth and engagement through content while maintaining editorial integrity
- Experience managing a content calendar and content operations at scale
- Passion for mentoring and developing a team of editors and writers
- Experience working cross-functionally and with senior leadership
- Collaborative mindset and an ability to communicate effectively to cross-functional teams
- Strong editorial skills and understanding of best practices
- A deep understanding of SEO best practices and what it takes to create content that ranks (such as EAT and YMYL)
- Experience with content strategy for a range of content types, such as evergreen SEO articles and news
- Analytical skills to measure performance and identify growth opportunities
- Ability to identify opportunities to improve editorial experiences and get the resourcing to execute on a vision
- Excellent verbal and written communication skills
Superb grammar and editing skills
To apply, go here.
Chris RoushChris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.