As Social Media Editor, you will work closely with the Audience Engagement Editor of Automotive News to lead day to day efforts for ANG on all social media channels. This includes hands-on involvement in developing and executing the social media strategy while strengthening and growing our social ecosystem, traffic and overall reach. To excel at this position, the ideal candidate will need to have experience in and a strong understanding of social media and how it successfully drives audience engagement for publishers, media companies and brands. You will be part of a team focused on excellence, providing a best-in-class offering and a willingness to experiment. This is an exciting opportunity for someone who is entrepreneurial, creatively and strategically minded, and always curious.
YOU WILL:
- Work closely with the editorial and marketing team to own the strategy, direction and tone of voice across all ANG social channels
- Draft and schedule daily social media posts for Automotive News
- Plan social content calendar and identify opportunities for testing engagement
- Identify topics that resonate with our social audiences and work with the editorial and marketing staff to initiate new content development
- Help to develop platform-level content strategies
- Understand content performance and help craft insights to inform social strategies
REQUIREMENTS:
- 3+ years of social media journalism experience with a publisher, media company or major national brand
- Effective verbal and written communication skills, with the ability to create content in an Automotive News voice
- Ability to be creative and offer new ideas
- Experience in creating multichannel strategies, specifically digital and social
- Ability to successfully balance posting on multiple social channels with a variety of editorial content
- Experience in creating monthly metrics reports
- Experience working with social media tools and technologies
- Hands on knowledge of social media platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok) and tools (Social Flow)
- Working knowledge of web analytics (Omniture and Google Analytics)
- Interest in the automotive industry a plus, but not necessary
- Proficiency in MS Office Suite (PowerPoint, Word, Excel)
- Bachelor’s degree
PREFERENCES:
- Journalism, publishing or media background
- 2 years of experience as a Social Media Editor
- Video editing skills
- Ability to design images for social distribution
- Strong interpersonal and collaborative skills
- Background identifying trending topics
- Background working with editorial and marketing staff to initiate new content development
- Experience assisting in development of platform-level content strategies
- Experience creating and executing multiple content calendars
- Experience with influencer outreach
- Experience monitoring and reporting performance
- Experience with real-time community management
To apply, go here.
