To excel at this position, the ideal candidate will need to have experience in and a strong understanding of social media and how it successfully drives audience engagement for publishers, media companies and brands.
You will be part of a small but growing team focused on excellence, providing a best-in-class offering and a willingness to experiment. This is an exciting opportunity for someone who is entrepreneurial, creatively and strategically minded, and always curious.
Position may work a hybrid schedule from our midtown NYC offices or possibly remote from one of the states listed on the career page for this role.
YOU WILL:
– Work closely with the editorial, marketing and events teams to own the strategy, direction and tone of voice across all Ad Age and Creativity social channels
– Draft and schedule daily social media posts—as well as desktop and mobile alerts
– Assist in management of live and recorded video promotion
– Plan social content calendar and identify opportunities for testing engagement
– Identify trending topics and work with the editorial and marketing staff to initiate new content development
– Help to develop platform-level content strategies
– Track and report audience traffic and engagement data by platform
– Understand content performance and help craft insights to inform social strategies
REQUIREMENTS:
– 3+ years of social media journalism experience with a publisher, media company or major national brand
– Effective verbal and written communication skills, with the ability to create content in an Ad Age voice
– Ability to be creative and offer new ideas
– Experience in creating multichannel strategies, specifically digital and social
– Ability to successfully balance posting on multiple social channels with a variety of editorial content
– Experience in creating monthly metrics reports
– Experience working with social media tools and technologies
– Hands on knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest) and management tools (Social Flow, Hootsuite)
– Working knowledge of web analytics (Omniture and Google Analytics)
– Strong interest in the advertising and marketing industry
– Proficiency in MS Office Suite (PowerPoint, Word, Excel)
– Proficiency in Google Suite (Sheets, Docs, Slides)
– Bachelor’s degree
PREFERENCES:
– Journalism, publishing or media background
– 3 years of experience as a Social Media Editor
To apply, go here.
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