As Social Media Editor, you will work closely with the editorial, marketing and events teams to lead day to day efforts for Ad Age on all social media channels. This includes hands-on involvement in developing and executing the social media strategy while strengthening and growing our social ecosystem, traffic and overall reach.
To excel at this position, the ideal candidate will need to have experience in and a strong understanding of social media and how it successfully drives audience engagement for publishers, media companies and brands.
You will be part of a small but growing team focused on excellence, providing a best-in-class offering and a willingness to experiment. This is an exciting opportunity for someone who is entrepreneurial, creatively and strategically minded, and always curious.
Position may work a hybrid schedule from our midtown NYC offices or possibly remote from one of the states listed on the career page for this role.
YOU WILL:
– Work closely with the editorial, marketing and events teams to own the strategy, direction and tone of voice across all Ad Age and Creativity social channels
– Draft and schedule daily social media posts—as well as desktop and mobile alerts
– Assist in management of live and recorded video promotion
– Plan social content calendar and identify opportunities for testing engagement
– Identify trending topics and work with the editorial and marketing staff to initiate new content development
– Help to develop platform-level content strategies
– Track and report audience traffic and engagement data by platform
– Understand content performance and help craft insights to inform social strategies
REQUIREMENTS:
– 3+ years of social media journalism experience with a publisher, media company or major national brand
– Effective verbal and written communication skills, with the ability to create content in an Ad Age voice
– Ability to be creative and offer new ideas
– Experience in creating multichannel strategies, specifically digital and social
– Ability to successfully balance posting on multiple social channels with a variety of editorial content
– Experience in creating monthly metrics reports
– Experience working with social media tools and technologies
– Hands on knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest) and management tools (Social Flow, Hootsuite)
– Working knowledge of web analytics (Omniture and Google Analytics)
– Strong interest in the advertising and marketing industry
– Proficiency in MS Office Suite (PowerPoint, Word, Excel)
– Proficiency in Google Suite (Sheets, Docs, Slides)
– Bachelor’s degree
PREFERENCES:
– Journalism, publishing or media background
– 3 years of experience as a Social Media Editor
To apply, go here.
