Categories: Journo Jobs

Denver Business Journal seeks social media manager/web producer

The Denver Business Journal is looking for a talented web-focused journalist to join our team of award-winning reporters and editors.

The successful candidate will have demonstrated abilities for writing fast, accurate news reports and significant experience and knowledge of the use of social media to grow audience.

Duties:

Digital producer

• Generate and execute digital content ideas.

• Track metrics and measure engagement with an eye towards constant improvement.

• Work editor in chief and news director to recommend creative approach/strategy for social media.

• Work with editors, reporters and other stakeholders to plan new content and features.

• Help staff identify and deploy tactics to meet traffic and engagement goals.

• Work collaboratively with peers in design, research, and technology.

• Produce and maintain all market-specific content on the business journal’s website, including local promotions, updated staff lists, rate information, editorial calendars. Local content should be updated a minimum of twice a month, with a target of once each week.

• Handle coding and uploading of weekly files to bizjournals.com.

• Gather and upload selected graphics, photos, informational graphics and info boxes to bizjournals.com.

• Regularly participate in and attend Business Journal sponsored events.

• Take on any other assignment made by manager(s).

Social Media

• Develop and execute content strategies to consistently grow audience, engagement and Business Journal brand across multiple platforms.

• Oversee and generate content for main social media accounts for editorial.

• Help support Audience Development and other departments in growing newsletter subscribers in key vertical industries and specific companies.

• Generate daily analytics that inform newsroom decisions and promote cross-departmental collaboration.

• Develop partnership and syndication arrangements with outside organizations.

• Consult with staff, and coach, on personal social media account use and maximization strategies.

• Track metrics and measure engagement with an eye towards constant improvement.

• Develop social-media and audience-growth best-practices playbook for editors, reporters, and contributors.

• Solicit and vet contributors and user-generated content.

• Creatively cross-promote print and online.

• Create user-gen list topics.

• Identify, recruit local business, industry bloggers for both online and print.

• Assist with community and honoree outreach on awards publications and events, in support of Editor in Chief and others.

• Meet goals relating to audience-engagement metrics such as page views, unique users, repeat visits, direct traffic, social media followings and growth, email newsletter circulation growth, event attendance, and other such measures, subject to change and revision over time.

• Regularly participate in and attend Business Journal sponsored events.

• Take on any other assignment made by manager(s). •

Work cooperatively and collaboratively with all colleagues and professionally with sources.

Contact:

Neil Westergaard, Editor

nwestergaard@bizjournals.com 303-803-9200

1660 Lincoln Street, Denver, CO 80290

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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