Bloomberg is seeking a Director of Media to lead our paid media initiatives focused on driving subscription growth and retention. This person will serve as a strategic partner to our media agency and internal stakeholders, developing and executing comprehensive, data-informed media plans across channels. You’ll play a pivotal role in optimizing our media mix, driving performance, and staying ahead of the ever-evolving media landscape.
WHAT YOU’LL DO:
Lead Media Strategy & Execution
- Develop full-funnel, performance-driven media strategies inclusive of media mix, budget allocation, audience architecture, creative strategy and measurement in collaboration with internal and external partners.
- Lead all aspects of the end-to-end execution of paid media campaigns from briefing and planning to optimization and reporting across paid search, paid social, and programmatic channels (Display, Video, OTT, Audio, Native, DOOH).
- Continuously supervise and refine media performance to drive subscriber acquisition and retention while improving KPI efficiency and ROI.
- Manage cross-functional processes with product, analytics, and brand marketing to align performance strategies with broader business objectives.
Drive Innovation:
- Identify and implement emerging platforms, tools, and trends to improve media efficiency.
- Experiment with innovative approaches to drive breakthrough performance across digital channels.
- Design and implement A/B testing frameworks for creative and channel optimizations.
Champion Thought Leadership:
- Act as a media subject matter expert, advising internal teams on best practices, trends, and innovations.
- Lead internal education on the evolving media landscape and new technologies.
- Represent Bloomberg Media’s media expertise in external settings with partners, agencies, and industry events.
WHO YOU ARE:
- 7+ years of experience in performance marketing and full-funnel campaign development, execution and reporting.
- Data-driven with a strong background in data analysis, incremental testing, and understanding of metrics such as cost per acquisition (CPA) and Lifetime Value (LTV).
- Experience across digital channels including Paid Social, Paid Search and Programmatic.
- Sophisticated knowledge of analytics tools such as GA4, Tableau, or other reporting platforms to supervise campaign performance and generate insights.
- Collaborative, persuasive, and comfortable working cross-functionally at all levels.
- Experienced in managing media agencies and vendor relationships to deliver outstanding outcomes.
To apply, go here.
