WSJ vs. Bloomberg: The marketing battle
Shareen Pathak of Digiday writes about the recently launched marketing campaigns from The Wall Street Journal and Bloomberg in their attempts to attract new readers. Pathak writes, “Sam Becker, creative director at Brand Union, said that Bloomberg’s new site ‘is an obvious signifier that they’re after a new type of reader and are willing to […]
Bloomberg site aims to disrupt the general business news category
Ken Doctor of Capital New York analyzed the launch of the new Bloomberg news website and spoke with Bloomberg Media CEO Justin Smith, who wants it to disrupt the general business news category. Doctor writes, “We can divide the potential Bloomberg disruptees into two groups. “First, there are the trusted, legacy business news sources, like […]
Global editor for networked journalism leaving Reuters
Reg Chua, the executive editor for editorial operations at Reuters, sent out the following message to the staff: I’m sorry to say that Mark Jones, Global Editor for Networked Journalism, will be leaving us at the end of the month. He’s decided to pursue interests in social media and online publishing elsewhere, and we’re going […]
Reuters seeks East Coast correspondent
The U.S. General News team at Reuters is looking for a journalist to help cover the East Coast from New York. The ideal candidate is a strong writer, self starter and team player with solid journalism experience. The correspondent’s primary duty is fast, accurate, well-written coverage of general and political news, including legislative issues, elections, […]
Reuters seeks deputy company news editor in London
Reuters is looking for an experienced and imaginative journalist to join the news editing team as deputy company news editor in London. The successful candidate will have a strong history of breaking news and coming up with memorable story ideas that push our reporting forward and make a difference for clients.The company news file is […]
How to disrupt the biz press newsletter business
Daniel Mark Harrison, former Asia correspondent for TheStreet.com, writes about strategies that would disrupt the lucrative newsletter business used by Forbes, Fortune and others. Harrison writes, “Disruption happens when a technology that has implied scale-bound leverage is utilized to offer an ultimately (empirically speaking) lower-quality product to a market that cannot afford or does not […]
“Wall Street Week” relaunching in April
“Wall Street Week,” the public television show made famous by Louis Rukeyser, is returning in April. The first show will air April 19. Hosted by investment firm SkyBridge Capital founder Anthony Scaramucci and developed by a SkyBridge capital affiliate, “Wall Street Week” will air for one half-hour every Sunday morning on local television stations in […]
Crain’s looks to diversity as biz journals are flat
Crain Communication is seeking to diversify its operations amid flat growth at its weekly business newspapers in Chicago, Cleveland, Detroit and New York, writes Robert Channick of the Chicago Tribune. Channick writes, “Crain’s Chicago Business is the oldest and largest of its four weekly business journals, which also serve Cleveland, Detroit and New York. The […]
BuzzFeed hires tech journalists for San Francisco
BuzzFeed has hired a team of four business journalists to cover technology out of its San Francisco bureau, to be overseen by Mat Honan, reports Ruth Reader of VentureBeat. Reader reports, “Among these is John Paczkowski, former deputy managing editor at Re/code known for his pithy scoops and commentary. When Re/code founder Kara Swisher reported […]
WSJ launches new ad campaign
The Wall Street Journal launched on Monday “Make Time,” its new global brand campaign, which features readers who make time to read the Journal. The campaign will run through June 30. It will include broadcast and print advertising in the United States, as well as digital signage in New York City subway stations and British […]
