Author: Adam Levy

Key lessons from the campaign trail

There are numerous public relations lessons that corporate America can glean from the presidential campaign. There was the role of social media.  Don’t alienate a core constituency (or customer base). It’s not all about...

Just be transparent about it

A growing trend in journalism revolves around branded or sponsored content — individuals or companies pay to place their editorial creations alongside the “real” journalism. It’s not new; advertorials have been around for a...

What is Jack Welch not telling us?

Jack Welch, the storied former CEO of General Electric, went out on a limb last week and insinuated that the Obama Administration somehow manipulated  the U.S. employment data for his political benefit. He wrote...

Do colleges collude on price?

I’ve been reading a lot about college education these days—in part, because newspaper financial sections seem full of articles on the topic. In addition, I recently became an official college tuition payer and will...