The Sunday Business Post is all set to rebrand as the Business Post on Sunday, Nov. 24. The newspaper will feature a new print and digital look, according to reports.
Recent acquisitions by the Business Post Media Group, which owns the Business Post, include Irish Tatler, Food & Wine online magazine and Auto Ireland from Irish Studio. It added that the content from these recent acquisitions will form the basis of new monthly magazine style offerings with the newly branded Business Post in the first quarter of 2020.
Business Post Media Group CEO Colm O’Reilly said, “We have invested heavily in our journalism team and as a weekly we have the time to go deeper and analyze a story from different perspectives. As a group we have also invested in technology to mirror changes in consumer behaviour and can build stories in different ways. These can be delivered through multiple mediums including podcasts, video, social media interaction, info-graphics/data journalism, newsletters, events and conferences, and tailored experiences.”
