The Hartford Business Journal has undergone a redesign of its print publication.
Publisher and president Joe Zwiebel writes, “Beginning with this issue, HBJ is also unveiling a new redesigned print publication that lends itself more toward features, long-form journalism, analysis and a deeper form of engagement for readers.
“The move comes months after HBJ launched a new website that includes more online news content than ever before.
“A good deal has been written over the last couple of years about the ‘lean back’ experience that print provides a reader, versus the ‘lean forward’ experience of digital content consumption. I first heard this expressed by Andrew Rashbass, CEO of the Economist, so I’ll attribute it to him, though many have expressed and studied this phenomenon.
“We have plenty of data that backs this up. The average reader spends 20 to 30 minutes with their print copy, while the average website visit is under two minutes, as readers grab a particular piece of information that they want right now.”
Read more here.
