OLD Media Moves

The Information and Bloomberg Media talking bundled subscription

September 24, 2019

Posted by Chris Roush

The Information has held talks with Bloomberg Media about a bundled subscription, reports Sara Fischer of Axios.

Fischer writes, “While the talks were preliminary and a potential partnership is not confirmed, both businesses cater to a high-end business consumer, so the audience alignment makes sense.

“The big picture: The subscription landscape is growing so competitive, that news companies banning together to sell joint subscription packages may be the next big trend.

“Both The Information and Bloomberg Media’s individual subscription price is higher than the typical consumer subscription, at $400 and $340, respectively per year.”

Read more here.

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