Bloomberg Media has launched Work Wise, a new site focused on career and workplace content, reports Max Willens of Digiday.
Willens reports, “Bloomberg’s goal for Work Wise, which will run for six months at first as an experiment, is to gauge the appetite for workplace and career advice content, particularly among Bloomberg’s younger readers. There are multiple opportunities to monetize Work Wise, from content sponsorships to branded content distribution to lead generation for subscriptions: Subscribers to Work Wise’s newsletters are offered 30-day trials of the publisher’s subscription product.
“But Work Wise’s purpose is to figure out if there is an audience and a business opportunity in producing more content about how to succeed in one’s professional life. It’s emblematic of the work Bloomberg Media is doing to continue diversifying its revenue streams and building products that can be monetized from several different angles at once.
“‘If you look at [CEO] Justin Smith’s strategy for Bloomberg Media overall, it’s about inventing new businesses as we go,’ said Julia Beizer, Bloomberg Media’s chief product officer. ‘We start with our audience and work backwards.'”
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