What would Rukeyser do?

Marketwatch media columnist Jon Friedman speculates Friday about how former television business journalist Louis Rukeyser, who died in 2006 at the age of 73, would have covered the current financial crisis.

Friedman writes, “Today, Rukeyser would have been just as popular as he was in his heyday. His time-honored approach would never go out of style with viewers.

“Michael Holland, a money manager in New York City who appeared many times on the show, told me on Thursday: ‘Lou would be viewing the news of today as a once-in-a-lifetime opportunity for fodder for the show.’

“Holland reckons that Rukeyser especially would have fun with the publicity-hungry Washington political figures.”

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