The streaming business news network Cheddar is launching an evening block of entertainment-focused programming Feb. 4, featuring a slate of acquired shows, writes Alex Weprin of Digital News Daily.
Weprin writes, “The company will launch the block with three shows, and Cheddar founder-CEO Jon Steinberg says the company is actively looking for more to bring to the programming block. Steinberg adds he hopes to create an original Cheddar game show to launch in the next year.
“‘Cheddar Nights,’ as the programming block is called, will be anchored by episodes of ‘Nathan For You,’ the business-comedy show that ran for four seasons on Comedy Central. Cheddar has acquired the off-network rights from all four seasons.
“Cheddar will also air the mobile game show Out of Tune, live as it airs. Out of Tune is similar to HQ Trivia, a mobile app on smartphones that lets viewers play along to win cash and prizes. DJs play songs out of tune, and players try to guess what song is being played. Because it is live, players will be able to play along on their phones as they watch on TV.”
Read more here.
