Fox Business Network topped CNBC and scored its highest-rated month in total viewership for the month of November, reports Oliver Darcy of Business Insider.
Darcy writes, “November was also the first month ever the network beat CNBC in both business-day and total-day viewers.
“Fox Business Network averaged 196,000 total viewers, compared to CNBC’s average of 159,000 viewers. During the business day, the network averaged 240,000 viewers, compared to 181,000 for CNBC.
“Moreover, ‘Lou Dobbs Tonight’ continued to record the network’s best ratings. In November, his show was the most watched program in business news, averaging 449,000 in persons aged two and older.
“Fox Business Network also performed well on social media. The network was the number one TV brand in engagement on both Facebook and Instagram and number two on Twitter, according to Social Bakers, a social media analytics firm.”
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