Ted Rayburn, the business editor of the Colorado Springs Gazette, writes about changes to the paper’s Sunday business section content.
Rayburn writes, “For some time, the latter half of our Sunday section has consisted of a pre-printed supplement published by USA Today. Before that, The Gazette published a popular Sunday supplement produced by The Wall Street Journal – until the Journal phased it out.
“According to the survey, however, the USA Today pages have never really caught on with our readers, who signaled that they want business coverage with more depth and variety of subject matter.
“Beginning with today’s Business edition, we have taken a new approach. Instead of purchasing a supplement, our business and presentation desks are seeking the best content from across our news services, including our recently added Bloomberg-Washington Post service. The Financials, as the new pages are called, offer a selection of the best from Bloomberg, The Washington Post, Tribune News Service and The Associated Press, giving new depth and variety to The Gazette’s Business report.
“At the same time, surveyed readers signaled that they wanted more business information that they could use; in other words, not simply what the Federal Reserve and European Union are up to. To that end, we are concentrating our new pages on personal finance, consumer business (aka shopping) and small businesses and entrepreneurs.”
Read more here.
