An Indian company that runs the news website thequint.com has signed a joint venture agreement with Bloomberg LP to launch a co-branded television news channel and website in India, reports Vidhi Choudhary of LiveMint.com.
Choudhary reports, “The Bloomberg-Quint website is expected to go live in the next three months while the news channel will be launched after the company acquires an uplinking licence from the ministry of information and broadcasting, added the person.
“In January, Bloomberg exited its licensing agreement with Business Broadcast News Pvt. Ltd, a part of Anil Ambani-led Reliance Group, for Bloomberg TV India after seven years.
“Broadcast News and Bloomberg said that they would not extend their media licensing agreement, under which Bloomberg TV had been aired in India, beyond 31 March, ending a seven-year-old partnership.
“Bloomberg Television India reaches 30 million households in the country.”
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