The Wall Street Journal is launching a new annual magazine dubbed “The Future of Everything,” which is set to launch next week, reports Alexandra Steigrad of Women’s Wear Daily.
Steigrad writes, “The glossy will be a supplement to the Journal’s Dec. 11 edition, and although the company is calling it a ‘stand-alone,’ Trevor Fellows, head of global media sales, said he already has designs to make it a recurring print product, as well as plans to launch international editions.
“‘We’ll certainly do another issue next year,’ said Fellows, who noted that the 96-page magazine carries 60 percent edit, 40 percent advertising pages.
‘Like its name suggests, the magazine takes a look at the future of a range of industries from food and travel to sports and technology. It’s a theme that the Journal has begun focusing on in its news report and in its events and conferences, the company said. The variety of topics covered in the glossy has also helped bolster advertising, Fellows said, explaining that the best advertising categories were autos, health, finance and tech.”
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