Paul Yurisich, head of television in Asia Pacific for Bloomberg, writes about the launch of its Philippines channel:
The debut signaled a further step in BTV’s commitment to deliver the best global and locally relevant business news in key Asia markets, with the Philippines being the third-largest English speaking market in the world.
The First Up Philippines one-hour show went live on air at 7.00am local time on Monday, featuring a rare interview with billionaire port operator and casino tycoon Enrique Razon and reports from Bloomberg journalists in New York, Hong Kong and Singapore.
Thought Leaders, a weekly show, featured Philippines Finance Secretary Cesar Purusima.
Future programming will include an in-depth focus on next year’s Presidential election and interviews with candidates as part of our commitment to fast and accurate daily global broadcast material with unique, tailor-made local content.
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