ForbesLife magazine will launch its own Web site and app for both mobile and iPad on Sept. 2, reports Alexandra Steigrad of Women’s Wear Daily.
Steigrad writes, “The editor said he would hire between 100 and 150 new contributors to write for the site by the September launch, and he will also add staff. Writers will be based all over the world and they will feed the site with copy on a daily basis.
“Although the September launch is focused specifically on editorial, ForbesLife publisher Charles Yardley noted that native advertising and e-commerce will soon follow. ‘The site is sort of a luxury visual master class, and that lends itself particularly well to native,’ Yardley noted. ‘We are starting to see the shift in luxury spending to digital.’
“A new stream of revenue will prove to be an asset for Forbes, which is still up for sale, in what one source has described as an ongoing process.”
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