Mark Chillingworth of PCWorld writes about Financial Times chief information officer Christina Scott, who pontificates about the media company’s strategy.
Chillingworth writes, “‘Technology has moved people’s habits,’ says Christina Scott, CIO at the Financial Times. Scott joined the FT in May 2012 as the financial news provider looked to put technology at the heart of its future plans.
“‘We don’t really call it a newspaper anymore. We are a news organization,’ she explains. ‘The FT is not about the quick-breaking news, we are the comment, the analysis, and insight and you can only do that with good journalism,’ she says of the company’s commitment to its most valued product—information and context.
“But with that statement comes an admission that the consumption of media has changed for good.
“‘We are launching Fast FT to provide more soundbites to our analysis,’ Scott says of how the FT is reacting to the rise of Twitter and the change in consumption it has caused.
“‘We are good at trying things out. We spend a lot of time thinking about community. In the past people talked about their affiliation to a newspaper. Moving that to digital means that readers are not just paying for a subscription, but as social media users they are part of your communications and you can take advantage of that.'”
Read more here.
