Hal Morris writes on his Grumpy Editor blog that the recently terminated Business 2.0 magazine is still being marketed, and new “subscribers” who sign up for the publication will receive a free pen.
Morris wrote, “Being received this week, notes Grumpy Editor, is a Business 2.0 offer with a reminder, ‘Final chance to get this guaranteed low annual renewal rate.’ And that rate for a now-closed-down publication? It’s $9.95.
“But wait. The pitch adds, ‘free with your paid renewal’ is an ‘executive pen’ with brushed silver barrel and chrome accents.
“The latest offer differs from the one mentioned last week (see Sept. 6 Grumpy Editor posting) when a two-year subscription to Business 2.0, heralded as a “one-time-only opportunity,â€? was dangled for only four cents above this week’s one-year subscription of $9.95.
OLD Media Moves
A free pen, but no magazine
September 12, 2007
Posted by Chris Roush
Hal Morris writes on his Grumpy Editor blog that the recently terminated Business 2.0 magazine is still being marketed, and new “subscribers” who sign up for the publication will receive a free pen.
Morris wrote, “Being received this week, notes Grumpy Editor, is a Business 2.0 offer with a reminder, ‘Final chance to get this guaranteed low annual renewal rate.’ And that rate for a now-closed-down publication? It’s $9.95.
“But wait. The pitch adds, ‘free with your paid renewal’ is an ‘executive pen’ with brushed silver barrel and chrome accents.
“The latest offer differs from the one mentioned last week (see Sept. 6 Grumpy Editor posting) when a two-year subscription to Business 2.0, heralded as a “one-time-only opportunity,â€? was dangled for only four cents above this week’s one-year subscription of $9.95.
Read more here.
Media News
Law360 tax reporter Serre departing
April 30, 2024
Media News
Reuters Breakingviews hires WSJ’s Rubin as columnist
April 30, 2024
Media News
WSJ hires two new staffers, promotes a third
April 30, 2024
Media News
Fortune launches advice column for entrepreneurs
April 30, 2024
Full-Time
WSJ seeks a senior publishing editor
April 30, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.